'Public Relations – Shifting Paradigms'

by Arjita 

Indian Institute of Mass Communication (I.I.M.C.) faculty, Prof. J. Jethwani delivered a workshop on ‘Public Relations – Shifting Paradigms’ at the C.U.H.P. on February 19-20, 2014. Here is what she shared with us, in a nutshell - 

Prof. Jethwaney (centre) receives bouquet from
Pro-VC Y. S. Verma. Dr. Rabindranath (right) looks on

What is Public Relations (PR)? 
The DNA of journalism is objectivity, of the legal system is justice, of medicine is health. The DNA of PR is not objectivity or manipulation. It is not ‘relation with the public’. Its DNA is advocacy (of the client). PR is the art and science of managing an image professionally. It aims to occupy a share of the mind. It is a source of information for the media, and is technology driven. “What is hidden is news, the rest is PR.” 

"Walter Lippman says that news is not the truth or the mirror of society; at best it spotlights certain facets of reality or life."

+ Johnson & Johnson’s management of the Tylenol Crisis was good and timely – the incident also led to the birth of new packaging of tablets - the ‘strip’.

+ Congress’s advertising teaches that PR should be pro-active rather than reactive.

Two day Oreintation Programme on Media and Accessibility concludes at CUHP

By Student Reporter

Students setting up the comics for exhibition as a session progress at the orientation programme

The two day orientation cum training program on Media and Accessibility organised by the School of Journalism, Mass Communication and New Media, Central University of Himachal Pradesh in collaboration with Ali Yavar Jung National Institute of Hearing & Handicapped concluded here today with an exhibition of comic strips made by students during the two day workshop, on themes related to disability issues.